Let’s Expand Your Brand
You’ve been grinding for years. You’ve grown from nothing to dominance on Amazon. You bootstrapped your DTC to a multi-million dollar revenue business.
Where do you go from here? The place where 80% of retail sales still occur:
Brick & Mortar Stores
Start With a Market Assessment
Begin with a total product-market assessment to determine the potential of your brand in Retail and the work needed to get it there. From outlining target accounts to a model for future growth, we help you:
Identify
Whether you have some retailers in mind or haven’t thought that far ahead yet, we will help you determine your ideal hit list. Your strategy might involve selling wholesale to mom & pops, or going after the big fish first. Let us help you find out what makes sense for your brand.
Document
Next we go into the stores and document what is on the shelves in your category. Price, color, size, packaging details — we’ll collect anything relevant to your space. With as many data points as possible, we can identify gaps in the assortment and potential entry points for your brand.
Outline
Finally, we work with you to create a roadmap for retail placement. From the sales strategy to the P&L, you’ll have your plan in place and will be ready for what’s to come.
Time To Execute
We don’t just leave you with a plan. We help you make it happen. Every part of the process.
Sales Plan
Which retailers make the most sense to pursue? Which have the best odds of success? Most importantly, what products will you sell them? Let’s map out your approach to conserve time and capital, while getting the maximum return.
Pricing & Product Strategy
Pricing across platforms can be tricky– a brand must manage the opportunistic nature of Amazon promotions with the pricing stability of retail. It’s best to have a clear plan in place before working with retailers.
Operational Outline and Implementation
What does your organization need to support retail relationships? From software, to internal teams and outside partners, understanding your costs and commitments will position you to succeed and leverage these systems for scale.
Sales Infrastructure
Depending on what part of the market you are pursuing, you may require very different sales operations systems. We will determine this ahead of time help you with implementation.
Hiring/Outside Rep Support
Whether you need to add members to your team or find outside sales talent, you will be supported in making sure you put the right team around you. We’ll also make sure you enter the right kind of contracts to maximize value with your reps.
Pitching Retailers
After all the hard work of getting to the table with a retailer, you will want the perfect pitch to maximize your chances of getting on shelves. We’ll leverage your online success and category knowledge to teach buyers why your product is the right choice.
Merchandising
Last but certainly not least, what does your product look like on the shelves? Presentation is everything, and the rules are quite different from online listings. We’ll help figure out your packaging, signage, marketing, and inventory management so you can maximize sales and grow your product into a Brand.
Ready to Learn More?
Reach out to us for a free consultation to see if your brand is ready for Retail.
Michael@CrossStratinc.com
(619) 259-0407